Welcome, New Member: Teresa Barreira, Chief Marketing Officer, Publicis Sapient!
Teresa is a transformational leader and innovator whose creative thinking coupled with her 25 years of global B2B marketing expertise has enabled her to break the mold of traditional marketing in Technology and Service companies. A dynamic and fast-paced changemaker, Barreira has reinvigorated the Publicis Sapient brand, repositioning the company to drive profitable growth and become a leader in digital business transformation. She created an agile operating model to focus on speed, data, and innovation and built a multi-disciplinary, multi-cultural global team, to foster diversity and inclusion. Most recently Teresa created and launched a new immersive platform, the first of its kind, shifting content creation from linear engagement to an interactive experience.